BMW INTERACTIVE MARKETING

Interactive CD—Bringing the User into the Films
Where applicable, these ideas can also be implemented on the web.

See the Cars in Action—Use movies to highlight features of the cars. The user is presented with a console that lists features of a particular car. Choosing a feature loads

a clip from a movie that would demonstrate that feature. For example, show a clip of a chase scene to convey how the car handles in the rain.

Behind the Scenes—A behind the scenes look at BMW films. Interviews with the directors, writers, and cinematographers a word or two about the emergence of digital film making and the effects it will have on increased sells. A closer look at the rationale behind each film, the story line, where and how they were shot and yes, once again, how they will help to sell cars. Traffic Jam Soap Oper—Every BMW tells a Story via Web, CD and or Short Films.

The idea here is to focus on the interiors of the cars, their comfort and convenience. The user is presented with an image of a traffic jam, by clicking on certain cars you are allowed to see and hear what is going on in each car.